Telemundo’s Eli Velazquez: ‘We will use a finish strength of resources and creation that this association brings to bear’
It was in 2011 that Telemundo schooled it had acquired a rights to this year’s large tournament, and now a broadcaster is prepared to hurl with a strong prolongation and calm plan. At an eventuality progressing this month, Telemundo denounced some pivotal partnerships and common some viewership information that has a network feeling bullish as it heads into this summer’s tournament.
Telemundo has already determined original-content partnerships with VICE, a renouned soccer digital end Copa90, and a Telemundo Station Group for several calm plays. Plus, a network’s Red Square-based set in a heart of Moscow promises to be a steer to behold.
The network also disclosed some viewership trends and numbers that it dug adult in an disdainful partnership with Horowitz Research. Of small warn to many, soccer resonates strongly with Americans of Hispanic and Latino heritage. According to network data, 77% of Hispanic soccer fans devise to watch World Cup matches live on television. They also pronounced that, if they can’t locate a matches live, 46% will live-stream them. 31% even pronounced they would tide matches on-demand if they skip a live coverage.
We held adult with Eli Velazquez, EVP, programming, production, and content, Telemundo Deportes, to try some of a skeleton for this summer’s large production.
You’re apparently operative unequivocally closely with some talent from NBC Sports (including remarkable writer Jim Bell, who will executive-produce this World Cup for Telemundo) and deploying some workflows determined by NBC Olympics. That includes at-home production. How do we consider that competence play out for an eventuality like a World Cup? How allied could that be to something like an Olympics?
Our [International Broadcast Center] position and participation will not be as large as [NBC’s] IBC participation and position was for [the PyeongChang] Olympics. we consider partial of that also is since we’re covering a unaccompanied competition with specific times that won’t unequivocally pierce that much. [NBC] had to bargain with 8 or 9 opposite sports simultaneously, so a engineering side had to bargain with most more.
Having pronounced that, we are operative with [NBC Sports Group/NBC Olympics, SVP/CTO] Dave Mazza and his organisation — a guys behind a Olympic indication — to make certain that a IBC position in Moscow is versed so that we have a categorical control room there. We will have an insert studio there as well. We will have full services, audio booths, engineering, and shading rooms. We are still going to be enchanting with [NBC Sports domicile at] Stamford and a trickery [at 30 Rock]. As it relates to transmission, we’re going to have a countless volume of feeds entrance back.
We also have a brand-new, state-of-the-art trickery in Miami, a Telemundo Center. we meant it’s only a sight of technology. We’re going to use a finish strength of resources and creation that this association brings to bear to make certain that all is issuing seamlessly from an engineering and a technical standpoint.
How about a set during Red Square? What kind of new technologies or innovations can we design there?
[Augmented reality] will be a partial of a coverage for sure. We’re operative with a integrate of providers on that. We’re going to take on as most technological creation as we can from that space. That’s since operative with NBC Sports was unequivocally critical to us, since we knew that they had a imagination to move that encouragement to a experience. We’re all partial of a same company, so since not take advantage?
One final doubt on a Red Square spot. David Neal, executive producer, FIFA World Cup on Fox, says that it was a unequivocally difficult routine creation certain all met bureaucratic standards for Fox’s studio set in Red Square. Did we guys go by a identical process? Did we have to benefaction many opposite versions and things like that?
Not as most as [Fox] did, because, from my understanding, they’re building their possess structure. We are going to be existent within a HBS [FIFA’s Host Broadcast Services] structure there. That authorised us to have a same knowledge that I’m certain [Fox] will have, maybe some-more limited. Because we motionless to work with HBS, they were means to assistance us precedence and equivocate some of that bureaucracy since it was a use that they were providing. That authorised us to focus, frankly, on a look, a feel, a enhancements, to make certain that a knowledge is top-notch. We’re not constructing that studio in Red Square to uncover off what we’re doing to a people in Russia. We’re constructing it in Red Square to uncover off to a people behind home.
HBS has a matches covered. What’s that attribute like for you, and what can we do, if anything, to supplement your possess aptitude to compare coverage?
There are uneven services that we can book depending on a compare in question. we think, as a storylines rise within a organisation theatre and we see that team’s unequivocally holding off, either or not a applicable teams are personification a large compare — like a ones opposite Mexico and Germany — we’ll make requests. We have a ability to call on them for uneven services that will concede us to yield additional cameras and, if we choose, to emanate some some-more customization around a experience. Having pronounced that, we trust they do an extraordinary pursuit covering a game. Since they do such a good job, we’re going to take a wait-and-see proceed on that and confirm either a extract is value a squeeze.