Univision Deportes Doubles Down on ‘Social Good’ Efforts to Promote Healthy Habits and Celebrate Diversity

Posted Mayo 24, 2017 10:00 am by

Univision Deportes Doubles Down on ‘Social Good’ Efforts to Promote Healthy Habits and Celebrate Diversity
Univision Deportes Doubles Down on ‘Social Good’ Efforts to Promote Healthy Habits and Celebrate Diversity
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            MIAMI  MINNEAPOLIS--(<span itemprop="provider publisher copyrightHolder" itemscope="itemscope" itemtype="http://schema.org/Organization" itemid="http://www.businesswire.com"><span itemprop="name"><a rel="nofollow" itemprop="url" href="http://www.businesswire.com/">BUSINESS WIRE</a></span></span>)--Univision Deportes, the multimedia sports division of Univision 
Communications Inc. (UCI) that includes UDN (Univision Deportes 
Network), the most-watched Spanish-language cable sports network and 
preferred destination for fútbol fans in the U.S., today announced its 
partnership with leading social impact agency, Force Multiply (based in 
Minneapolis), the pioneers of uniting celebrity/athlete influencers with 
brands and non-profits in their collective social and community impact 
efforts. The collaboration between UCI’s Sports division and Force 
Multiply aims to build on UCI’s corporate social responsibility 
platform, “Univision Contigo,” which is focused on empowering and 
enabling communities to build strong minds, promote healthy habits and 
celebrate diversity.
“<!-- no quote -->As one of the leading sports brand in the U.S., we look forward to 
heightening our focus on social good efforts through a sports lens in 
partnership with Force Multiply, an agency that brings decades of 
experience in shaping and driving meaningful social change. This 
partnership builds on Univision’s commitment to empowering our 
communities through a series of initiatives,” said Juan Carlos 
Rodriguez, president, Univision Deportes.
Through the collaboration, Univision Deportes and Force Multiply will 
assemble key participants and investors, sports icons and influencers, 
non-profits and UCI’s talent to align efforts in the launch of two 
initiatives:
<ul><li class="bwlistitemmargb">
<b>“Por el Amor al Deporte,”</b> a program that aims to recognize and 
celebrate those individuals that leverage sports as a vehicle for 
social change.
</li>
<li class="bwlistitemmargb">
A program aimed at fast-tracking and uniting with likeminded 
organizations to create real social change through the power of sport. 
This will involve Univision Deportes and Force Multiply leveraging 
UCI’s multi-platform assets across digital, television and radio, as 
well as community events.
</li>
</ul>
“<!-- no quote -->We are proud to partner with Univision Deportes to help advance their 
unwavering commitment to spark positive social change,” said Lou Raiola, 
Founder and CEO, Force Multiply. “<!-- no quote -->Leveraging the position they have 
established as a large and growing force in sports media, Univision 
Deportes, along with their large and passionate fan base, is well 
positioned to have a marked impact on the communities they serve. In 
support of this effort, we are pleased to lend our three decades of 
uniting stakeholders and their respective passions and areas of purpose 
to bring about positive social change across North America in unique and 
impactful ways.”
Likeminded sports properties, high-profile teams and athletes, sports 
brands, national governing bodies, and others to be announced soon, will 
join the Univision Deportes and Force Multiply partnership in a 
collective effort to address social change through the vehicle of sports.
<i><b>About Univision Communications Inc.</b></i><br/><i>Univision 
Communications Inc. (UCI) is the leading media company serving Hispanic 
America. The Company, a leading content creator in the U.S., includes 
Univision Network, one of the leading networks in the U.S. regardless of 
language and the most-watched Spanish-language broadcast television 
network in the country available in approximately 91% of U.S. Hispanic 
television households; UniMás, a leading Spanish-language broadcast 
television network available in approximately 85% of U.S. Hispanic 
television households; Univision Cable Networks, including Galavisión, 
the most-watched U.S. Spanish-language entertainment cable network, as 
well as UDN (Univision Deportes Network), the most-watched U.S. 
Spanish-language sports cable network, Univision tlnovelas, a 24-hour 
Spanish-language cable network dedicated to telenovelas, ForoTV, a 
24-hour Spanish-language cable network dedicated to international news, 
and an additional suite of cable offerings - De Película, De Película 
Clásico, Bandamax, Ritmoson and Telehit; Univision Local Media, which 
owns and/or operates 59 television stations and 64 radio stations in 
major U.S. Hispanic markets and Puerto Rico; and Univision Now, a 
direct-to-consumer, on demand and live streaming subscription service. 
The Company also includes the Fusion Media Group (FMG), a division that 
serves young, diverse audiences. FMG includes two cable networks: news 
and lifestyle English-language network FUSION TV and UCI’s interest in 
El Rey Network, a general entertainment English-language cable network; </i><a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlinkurl=http%3A%2F%2FUnivision.comesheet=51564206newsitemid=20170523006508lan=en-USanchor=Univision.comindex=1md5=b70c7e825df15bb5a4b0a2bbdb20dfdc" rel="nofollow"><span class="bwuline"><i>Univision.com</i></span></a><i>, 
the most-visited Spanish-language website among U.S. Hispanics; Uforia, 
a music application featuring multimedia music content; as well as a 
collection of leading digital brands that span a range of categories: 
technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle 
(Lifehacker), modern women’s interests (Jezebel), news and social 
justice (</i><a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlinkurl=http%3A%2F%2FFUSION.netesheet=51564206newsitemid=20170523006508lan=en-USanchor=FUSION.netindex=2md5=621719c43ccc5c5aad6b76ce7f5b7802" rel="nofollow"><span class="bwuline"><i>FUSION.net</i></span></a><i>), 
African American news and culture (The Root), gaming (Kotaku), and car 
culture (Jalopnik). FMG also includes the Company’s interest in comedy 
and news satire brands The Onion, Clickhole and The A.V. Club. 
Headquartered in New York City, UCI has content creation facilities and 
sales offices in major cities throughout the United States. For more 
information, please visit </i><a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlinkurl=http%3A%2F%2Fcorporate.univision.comesheet=51564206newsitemid=20170523006508lan=en-USanchor=corporate.univision.comindex=3md5=92e6a6e690d5f2ce8ca2564c46e271ad" rel="nofollow"><i>corporate.univision.com</i></a><i>.</i>
<i><b>About Force Multiply, Inc.</b></i><br/><i>Force Multiply, based 
in Minneapolis, is a cause marketing, social impact agency that inspires 
real, meaningful social impact on a global scale. With decades of 
experience in the entertainment, sports and non-profit segments, the 
company uniquely unites celebrity influencers with forward-thinking 
companies and non-profit cause organizations. Through the creation of 
these non-traditional alliances, Force Multiply designs and executes 
cause-related events and experiences, marketing campaigns and original 
content for consumers and communities that drive social change – for 
good. Force Multiply was founded by Lou Raiola, who brings more than 30 
years of experience in championing causes that inspire social good 
through sports, entertainment and pop culture. Raiola and his firm have 
become the go-to resource when it comes to creating the unlikeliest of 
partnerships between the business and non-profit worlds. For more 
information about Force Multiply, please visit </i><a target="_blank" href="http://cts.businesswire.com/ct/CT?id=smartlinkurl=http%3A%2F%2Fwww.force-multiply.comesheet=51564206newsitemid=20170523006508lan=en-USanchor=www.force-multiply.comindex=4md5=82aebdf7fc2dcc191ea0da5c4571b691" rel="nofollow"><span class="bwuline"><i>www.force-multiply.com</i></span></a>